Content Strategy to Dominate 2023 - A.I. Tools & Advanced tips for a definite Business Growth

“Content strategy is a plan for developing & producing valuable, relevant, and consistent content.”

It’s certainly difficult to predict what the future of content marketing will look like, but there are some trends we analysed from the past year and best practices that can help guide your content strategy for 2023 and beyond. Here are a few ideas to consider as you start preparing your content strategy for the coming year:

1. Embrace Diversity and Inclusion: As consumers become more aware of social issues and the need for diversity and inclusion, it’s important to ensure that your content reflects these values. Consider including a wider range of voices and perspectives in your content.

2. Utilize Videos and more Visual Formats: Video and other visual formats, such as infographics and podcasts, continue to be popular and effective ways to engage and inform your audience. Make sure to dedicate proper time/team towards visual content creation.

3. Emerging Platforms and Technologies: Keep an eye on emerging platforms and technologies that could impact the way you create and distribute content. For example, the rise of voice assistants and other smart devices could change the way people consume content. Also keep a track of emerging A.I. tools which can help you automating and streamlining your content creation process.

4. Start Analyzing your Results: Not only create and distribute content but also use analytics and metrics to track the performance of your content and make adjustments as needed to improve its effectiveness. Every major platforms for marketing also provides you with bunch of tools to analyse how customers are engaging with your content. So, start grabbing the juice out of them as soon as you can.

We assure you that by following these trends and best practices, you can create a content strategy that is well-positioned for success in 2023 and beyond.

The Most Comprehensive & Effective Content Strategy for 2023

Image: Preparations before building up your content strategy for 2023

Step 1. Have a Clear & achievable marketing goal

What do you want to achieve with your content marketing efforts? Your goals could include increasing brand awareness, generating leads, or driving sales. Marketing goals should be specific and measurable, so that you can track progress and determine whether you are meeting your objectives. They should also be achievable and should have a defined timeline for completion.

By setting clear marketing goals, you can focus your efforts and allocate resources effectively, and you can better understand the impact of your marketing efforts on your business. These goals can be specific, measurable, achievable, relevant, and time-bound, and they help guide marketing strategy and planning. The goals for your marketing should include:

For Brand Awareness: Get more people to recognize and remember your brand.
For Generating Leads: With the use of landing pages and forms start capturing contact information.
For Driving Sales: Convert leads into paying customers by persuading them to make a purchase.
For Customer Loyalty: Retaining existing customers and encouraging them for repeat purchases.
For Website Traffic: Get more people to visit your website, by the use of SEO & CPC Ads.
For Thought Leadership: Positioning as a trusted source and expertise in your industry.
For Expanding to New Markets: Entering new geographic areas or selling to new customer segments.

Step 2. Determine your content focus

Your content focus should be based on the interests and needs of your target audience. To determine the focus of your content you must know the:

Purpose of your content: Do you want to educate, inform, entertain, persuade or derive sales?
Your audience: Who are you creating the content for? What are their interests and needs?
The message: What do you want your audience to take away from your content?

3. Create a content calendar

Plan out the types of content you will create and when you will publish it. It can help you organize and plan your content in advance, ensuring that you have a consistent flow of material for your audience. Using a spreadsheet or calendar software, create a schedule that outlines the content and time you plan to publish it. Be sure to leave room for flexibility and allow for adjustments as needed. Your calender should include:

Frequency: How often and when you publish; daily, weekly, monthly, or some other frequency?
Formats: What formats will you use, blog posts, social media, email newsletters, podcasts, seminars or something else?
Schedule: Use post scheduling features and third-party tools, trust me it will save you so much time for your other business needs.

4. Content distribution channels

How will you promote your content and get it in front of your target audience? This could include social media, email marketing, paid advertising, or outreach to influencers or other websites. Some best content distribution channels for 2023 may include:

Your website: This is where you can publish blog posts, articles, videos, and other types of content for your audience to access. Publishing good posts with better SEO in your niche will give you strong organic traffic and authenticity for your brand.
Social media: Social media platforms like Facebook, Twitter, Instagram, and LinkedIn still are and will be the most popular channels for distributing your content in 2023. You can also use these platforms to share links of your website contents.
Video/Image sharing platforms: Businesses need to understand this, its not just a good but the best choice to create and share visual contents in 2023. We all agree with the rise in demand of short-video contents; I mean Tiktok already has close to 2 Billion visits every month, YouTube has got even better with Shorts, Meta introduced Reels on Instagram and there are still many short video platforms to count. Not only these but also image sharing platforms like Pinterest and Dribble will for sure help you out getting more sales and reach your audience.
Email newsletters: Email newsletters are still a strong method to distribute content directly to your audience. You can use email marketing software and email automation tools to create and send newsletters that can include links to your latest content or promote your product/service/event.
Online communities: Online communities, forums, and discussion groups like Quora, Reddit or even Stack Overflow can be a good place to share your content and engage with like-minded people. It certainly depends on your industry or niche but the amount of audience and their engagement is just too overwhelming to miss out.
Third-party websites: You can also distribute your content on third-party websites, such as industry blogs, news sites, and aggregators. This can help you reach a wider audience and drive traffic back to your own website.

5. Editorial guidelines

Establish guidelines for the tone, style, and format of your content to ensure consistency across all of your content marketing efforts so that your contents become more consistent, high quality and have accurate results. Some common elements that may be included in your editorial guidelines are:

Writing Style: Tone, voice, and language.
Visual Style: Color, elements, structures and formatting.
Sources and attribution: Getting resources and giving credit to other creators/contributors.
Ethical considerations: Plagiarism, confidentiality, and avoiding conflicts of interest with your audience.

6. Content Creation – Team vs A.I. Tools?

Depending on the scope and scale of your content marketing efforts, you may need to bring on a team of writers, editors, designers, and other professionals to help create and produce your content. As your business and audience size grows, the demand of content may increase. To keep them engaged with your brand, having a team of your own is surely a better option but your business with or without a team using latest A.I. tools for content creation is just gonna be the pure game changer in 2023.

If you followed along with above steps, then you are ready to start building up your content creation strategy that will help you reach and engage your target audience in 2023. To help you more, we have compiled list of resources to look out for help: