Launching a skincare brand is about much more than creating great products. Every customer touchpoint matters, from the first impression on a marketplace to the experience of shopping on the brand’s website.
When we partnered with Feel Awesome, our goal was to build a brand experience that customers could trust. We redesigned the packaging across the product range, created high converting marketplace infographics, developed a WooCommerce powered ecommerce store, and managed their social media to build awareness and drive sales.
The result was a consistent brand presence that helped turn the first production batch into a complete sell out, with the next batch moving into manufacturing to meet growing demand.
About the Client
Feel Awesome is a premium skincare and haircare brand offering scientifically formulated products for healthy skin and hair. Their range includes Vitamin C serums, anti aging solutions, hair growth serums, peeling solutions, and other personal care products designed with clinically backed ingredients.
As a growing D2C brand, they needed a consistent identity that would stand out across ecommerce platforms, their own website, and social media.
The Challenge
The products were backed by quality formulations, but the overall customer experience needed to feel more premium and trustworthy.
Our challenge was to create a unified visual identity that would perform equally well on ecommerce marketplaces, social media, and the brand’s own online store while encouraging customers to complete their purchase journey.
What We Did
We redesigned the packaging for the complete product range with a clean and premium visual style that improved shelf appeal and strengthened brand recognition.
To improve product presentation on online marketplaces, we designed informative product infographics that clearly communicated ingredients, benefits, usage instructions, and key differentiators, helping customers make purchase decisions more confidently.
We also designed and developed a WooCommerce based ecommerce website that showcases the complete product catalogue, supports secure online shopping, and provides customers with a seamless browsing experience across desktop and mobile devices. The website includes product categories, educational content, FAQs, customer testimonials, and a streamlined shopping journey.
Beyond design and development, we continue to manage the brand’s social media presence by creating engaging organic content and running paid campaigns that expand reach, attract new customers, and strengthen brand visibility.
Design Highlights
Our work focused on creating a consistent customer experience across every platform.
Highlights include:
- Premium packaging redesign
- Marketplace ready product infographics
- WooCommerce ecommerce store
- Mobile responsive shopping experience
- Brand consistent social media creatives
- Organic content strategy
- Paid campaign creatives
- Product focused landing pages
Project Metrics
| Metric | Result |
|---|---|
| Product Packaging Redesigned | Complete Product Portfolio |
| Marketplace Infographics Designed | Every Product SKU |
| Ecommerce Store Developed | 1 Complete WooCommerce Store |
| Social Media Managed | Organic and Paid Campaigns |
| First Manufacturing Batch | 100% Sold Out |
| Production Status | Second Batch Under Manufacturing |
Looking Ahead
Our work with Feel Awesome shows how a consistent brand experience can directly influence business growth. By combining thoughtful packaging, conversion focused marketplace creatives, a seamless ecommerce experience, and ongoing social media marketing, we helped create a stronger brand presence that translated into real sales.
Seeing the entire first production batch sell out and the next batch move into manufacturing has been one of the most rewarding outcomes of this partnership, and we look forward to supporting the brand as it continues to grow.